
LinkedIn has become "the most effective social network for prospecting by a wide margin"
Lead generation is the process of raising buyer interest and gathering inquiries from prospective purchasers, often in the form of names and contact information. These leads are then qualified for their ability and desire to purchase your products and services.
Do you struggle to generate quality leads consistently? Are you finding it hard to stand out in the marketplace and get your message in front of key decision-makers? Or perhaps you’ve tried several marketing strategies such as Google Adwords, Facebook ads or search engine optimization and haven’t yet achieved the return on investment you were hoping for?
Is at the top in terms of lead generIt was only in 2003 when LinkedIn launched as a tiny professional networking site with only 20 signups a day. Since then it went through numerous transformations and is now considered the number one social media platform for content marketing among 94% of B2B companies. Research also indicates that more and more companies are using social media’s power to generate leads. Despite being a popular strategy, many B2B marketers are not using social media and specifically LinkedIn to their full capacity.
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What functions can be outsourced and how does an SME & SEO know whether the person they're hiring is any good? Many traditional...